Digital Marketing
Apprenticeship

You’ll also get support from trainers and mentors to achieve your goals.

Our course gives you time and opportunities to experiment and learn

Experience is everything – create as you learn and demonstrate your ability

Individuals and companies are striving to make a mark in the digital space.
A company’s success is now measured by how many followers they have and, the number of ‘likes’ and comments on their posts – making it a race to achieve digital recognition.
This means there is an ever-increasing demand for talented Digital Marketers.
The beauty of an apprenticeship is it combines the best of all worlds – training, experience and a chance to earn. As an apprentice, you will be employed alongside experienced staff, learning very specific job skills, earning a wage, getting employee benefits and studying to gain an industry recognised digital marketing certification.

You will learn the theory of marketing and how to implement it digitally.
This includes the tools involved in the process and the technical knowledge about how to analyse outcomes of your digital campaigns. During the course you will be taught how to run reports on the outreach, track progress, troubleshoot problem areas, launch and prelaunch campaigns, whilst also learning how to write the content and deliver marketing plans for clients.

Helps candidates understand the principles of coding and specific specialist areas of marketing. Teaches them to apply basic marketing principles and the customer lifecycle.

Improves the understanding of customer relationship marketing, responds to the business environment and business issues. Develops an understanding of how teams work effectively to deliver campaigns.

Prepares the apprentice to understand the main components of digital and social media strategies, the comparative abilities of related platforms and how they integrate into the working environment. The apprentice will learn to follow digital etiquette and the required security levels to protect data across digital and social media platforms.

• Written communication: applies a good level of written communication skills for a range of audiences and digital platforms, whilst being sensitive to the content
• Research: analyses and contributes information on the digital environment to create short and long term digital communications strategies and campaigns
• Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
• Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
• Customer service: responds efficiently to enquiries using online and social media platforms
• Problem solving: applies structured techniques to problem solving and analysis to resolve issues across a variety of digital platforms
• Analysis: understands and creates basic analytical dashboards using appropriate digital tools
• Implementation: builds and implements digital campaigns across a variety of media platforms
• Applies at least two of the following specialist areas: search marketing, search engine optimization, email marketing, web analytics and metrics, mobile apps and pay-per-click
• Utilizes digital tools effectively
• Digital analytics: measures and evaluates the success of digital marketing activities
• Interprets and follows: latest developments in digital media technologies and trends
• Marketing briefs and plans
• Define company ‘customer standards’ or industry good practice for marketing
• Integrate well with the business, internal teams and clients
• Operate effectively in their own business, customers’ and industry environments

• Understands the principles of coding
• Understands and can apply basic marketing principles
• Understands and can apply the customer lifecycle
• Understands the role of ‘customer-relationship’ marketing
• Understands how teams work effectively to deliver digital marketing campaigns
• Understands the main components of digital and social media strategies
• Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click and understands how these can work together
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
• Understands and responds to the business environment and business issues related to digital marketing and customer needs
• Understands and follows digital etiquette
• Understands how digital platforms integrate into the working environment
• Understands and follows the required security levels necessary to protect data across digital and social media platforms

• Logical and creative thinking skills
• Analytical and problem-solving skills
• Ability to work independently and to take responsibility
• Using one’s own initiative
• Thorough and organised approach
• Ability to work with internal staff and external clients
• Ability to communicate effectively in a variety of situations
• Maintain a productive, professional and secure working environment